Project - Orange Quick Tap Treats

EAT in partnership with Orange delivered Quick Tap Treats, the UK’s first mobile contactless retail reward campaign. Orange customers who have NFC enabled handsets were able to tap their mobile on the NFC posters in EAT shops to play a game in which they can win and redeem guaranteed treats every day – from a free baguette or piece of fruit, to a free coffee. The campaign was run in conjunction with technology provider Proxama and mobile marketing company Lumata.

CMA Finalists 2012: Best Marketing Campaign using Contactless / NFC Technology